About
a feature on Joseph Arujo, by Joseph Arujo
Joseph Arujo is a social media creator and mental health activist with 1M+ followers and 25M+ views across platforms.
A TikTok Partner and partner for TikTok’s Creator Diversity Collective, he uses his platform to build an inclusive, engaged community.
Joseph has also worked with Born This Way Foundation and leads Soulfully Foundation, combining digital storytelling with meaningful community impact.
With a background in Business Administration and Media Studies at UC Berkeley, Joseph brings sharp strategy, creative vision, and a natural instinct for what moves culture.
- Apps & Videos
- ICONIC BY MISTAKE ─ Katseye
- Love Island
- Iced Matcha, 1 pump of sugar free vanilla, hold the simple syrup
- Kindness travels further than reach
- 2019Posted my first video
- 2020Started my first viral series ─ Bedtime stories
- 2023First major press feature in Business Insider, verified across platforms
- 2023Joseph Arujo Shorty Impact Award Winner
- 2025Joseph Arujo graduates from University of California, Berkeley
- Business InsiderA TikToker with 870K followers shares the 1-page media kit he uses to pitch brands, and how much he charges for sponsored content including UGCRead↗
- Washington PostIf you didn’t share a recap video, did 2023 even happen?Read↗
- LGBTQ+ NationPhoto Essay: Queer youth are struggling — Joseph Arujo is throwing them a mental health lifelineRead↗