Joseph Arujo®

Nº — The Heart

Philanthropy

I believe creativity means more when it gives something back. Advocacy and kindness guide my work because what we make should help people feel seen and remind them that they matter.

Joseph Arujo wearing Lady Gaga's BTWF x CottonOn collab jacket

2023-2026

Born This Way Foundation

2023-25 Advisory Board & Digital Marketing

Involvement —Joseph served on Born This Way Foundation’s Advisory Board from 2023 to 2025, contributing his perspective as a creator and mental health advocate. He continued his work with the Foundation as a digital marketing intern from 2025 to 2026, supporting its mission through online storytelling.

Joseph attended his first Lady Gaga concert in 2011. More than a decade later, that early connection came full circle when he joined Born This Way Foundation’s Advisory Board in 2023. During his two years on the Board, he brought his experience as a creator and advocate into conversations about youth mental health, kindness, and community.

In 2025, Joseph moved from advisory service into a digital marketing internship. The new role allowed him to support the Foundation from another side of the work, combining his understanding of online communities with a commitment to making advocacy feel accessible, relevant, and human.

What began as inspiration when I was young became an opportunity to serve a community I deeply believe in.
Joseph Arujo
Joseph Arujo amongst Advisory Board 2023-2025

2023-2025

Channel Kindness

Published Contributor & Featured Advocate

Involvement —Joseph wrote and published eight articles for Channel Kindness, using personal storytelling to explore mental health, advocacy, and the everyday impact of kindness. He was also featured in an interview about his creative career, identity, and commitment to community.

Through Channel Kindness, Joseph turned advocacy into a published body of work. Across eight articles, he moved between personal essays, practical mental health guidance, and interviews that elevated fellow young advocates. His stories documented a 21 day kindness challenge, explored confidence and academic stress, and reflected on the power young people have to create change.

Channel Kindness also featured Joseph in “Meet The Latinx Mental Health Activist Spreading Kindness.” The interview explored his journey from creator to advocate, his experience building an online community, and the personal connection that led him to Born This Way Foundation’s Advisory Board.

Don’t worry about what other people might think, because honestly, who cares?
Joseph Arujo for Emily Flores, Channel Kindness Interview
Soulfully Foundation banner

2025-present

Soulfully Foundation

Youth Mental Health Access & Community Care

Involvement —Joseph is the founder of Soulfully Foundation, where he leads the organization’s vision and the development of programs that make mental health support more accessible to young people. His work turns advocacy into direct care by addressing the financial, cultural, and language barriers that can make support feel out of reach.

Joseph founded Soulfully Foundation to move beyond talking about mental health access and begin building it. As a nonprofit organization, Soulfully creates culturally grounded programs for young people who have historically been overlooked or priced out of care.

The Foundation is developing practical paths to support at every level. The PATH Scholarship funds two to three months of therapy for young people facing financial barriers. Language Lifeline makes mental health resources available across languages, while Care Canisters and community wellness programs bring tangible support, connection, and kindness directly to the people who need it.

For Joseph, Soulfully is where creativity, advocacy, and service come together. It represents a long term commitment to building the resources, partnerships, and communities that can help young people feel seen before they ever have to ask for help.

Soulfully's vision resonates deeply with me. As a founder, I admire their ability to take a bold idea of making mental wellness more accessible and bring it to life with such passion. Their programs prove that kindness and care are not abstract values, but actions that ripple out into communities. I'm grateful to support their mission.
Taylor Pardee, Founder Bella Venice

Working on something kind? Joseph would love to hear about it.