Everything starts as a story worth telling.
Business InsiderWashington PostLGBTQ+ NationYouTube Official BlogChannel KindnessGCNBusiness Insider EspañaVoyage LAVICE NewsShoutout LANew Scene MagazineAbout InsiderMediumSweety HighBroadway WorldArtenzzaFamous Birthdays
Introduction
Joseph Arujo is a fashion & lifestyle creative born and raised in Los Angeles, CA.
Creator, storyteller, and marketer. Joseph's work lives where culture, kindness, and content overlap. From founding Arujo Avenues to advocacy with organizations like Born This Way Foundation, Joseph tries to make an impact through everything he creates
Spreading kindness through storytelling
Sharing his voice on the mainstage.
Every frame on purpose.
Partnerships with a pulse
Clinique
9.77M+ Views
- Creative Lead & Content Star
- 5 original social videos, 12 month creator partnership, Snapchat-first campaign
Over a 12 month partnership with Clinique, Joseph created five original videos spotlighting the Clinique Moisture Surge collection. The work centered on the Moisture Surge Hydrator and later supported the launch of Moisture Surge Active Glow Serum, generating more than 9.77 million combined views.
Amazon
15M+ Views
- Creator & Long Term Brand Partner
- 10+ creator campaigns, Multiple $1,000 community giveaways, Back to School editorial photoshoot, Creator Summit brand trip and event content
Joseph’s long term partnership with the Amazon Influencer Program has grown across more than 10 campaigns. From Amazon Fashion collaborations and $1,000 giveaways for his community to a creator summit in Las Vegas and a Back to School magazine feature distributed to more than 10 million people, the partnership has continually created new ways for Joseph to connect Amazon with his audience.
The part that matters most.
I believe creativity means more when it gives something back. Advocacy and kindness guide my work because what we make should help people feel seen and remind them that they matter.
Born This Way Foundation
2023-25 Advisory Board & Digital Marketing
Joseph served on Born This Way Foundation’s Advisory Board from 2023 to 2025, contributing his perspective as a creator and mental health advocate. He continued his work with the Foundation as a digital marketing intern from 2025 to 2026, supporting its mission through online storytelling.
Channel Kindness
Published Contributor & Featured Advocate
Joseph wrote and published eight articles for Channel Kindness, using personal storytelling to explore mental health, advocacy, and the everyday impact of kindness. He was also featured in an interview about his creative career, identity, and commitment to community.
Let’s make something people remember.
Say hi Say hi Say hi Say hi