![[DESCRIBE PHOTO — storytelling frame]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fvxiy7wbq%2Fproduction%2Fff030b2c4085aae3e2b88b168b911c459911f828-3685x5528.webp%3Fw%3D2000%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
Everything starts as a story worth telling.
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Introduction
Joseph Arujo makes things people actually remember — stories, campaigns, and moments built with heart.
Creator, storyteller, and marketer. Joseph's work lives where culture, kindness, and craft overlap — from [ADD PLATFORM/WORK CONTEXT] to advocacy with organizations like Born This Way Foundation's Channel Kindness. [ADD ONE MORE FACTUAL SENTENCE.]
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![[DESCRIBE PHOTO — advocacy frame]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fvxiy7wbq%2Fproduction%2F3ddd1d90338faa8da9d996e6a0f36b0c097a96ad-2048x1365.webp%3Fw%3D2000%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
Advocacy first — kindness is the throughline.
![[DESCRIBE PHOTO — craft frame]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fvxiy7wbq%2Fproduction%2F3bd3e5abc881695aa4ee8ccfe882fc54953fb428-1179x1375.webp%3Fw%3D2000%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
Marketing built the way creators actually make things.
![[DESCRIBE PHOTO — closing frame]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fvxiy7wbq%2Fproduction%2Ffdda2fe27a7dbcda96b4e0ce2be5934b8fed211c-4032x2689.webp%3Fw%3D2000%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
Every frame
on purpose.
Partnerships with a pulse
![[DESCRIBE CAMPAIGN IMAGE]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fvxiy7wbq%2Fproduction%2Fa804f612a49e0e383b43e7c4adc25c546b2e9bb3-1600x1000.svg%3Fw%3D2000%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
[BRAND NAME]
[CAMPAIGN TITLE]
- [JOSEPH'S ROLE — e.g. Creator & Creative Lead]
- [DELIVERABLE 1], [DELIVERABLE 2], [DELIVERABLE 3]
[ONE-PARAGRAPH OVERVIEW — what the campaign was, why it mattered, and what Joseph made.]
![[DESCRIBE CAMPAIGN IMAGE]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fvxiy7wbq%2Fproduction%2F90af160d45443e8850a1458241b3bc92dbccd3a7-1600x1000.svg%3Fw%3D2000%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
[BRAND NAME]
[CAMPAIGN TITLE]
- [JOSEPH'S ROLE]
- [DELIVERABLE 1], [DELIVERABLE 2]
[ONE-PARAGRAPH OVERVIEW — what the campaign was and what Joseph made.]
The part that matters most.
[ONE OR TWO SENTENCES, IN JOSEPH'S VOICE, ABOUT WHY ADVOCACY AND KINDNESS SIT AT THE CENTER OF THE WORK.]
![[DESCRIBE IMAGE]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fvxiy7wbq%2Fproduction%2Ffb8b75f2f8ea7403f4bed9551028339146924cfe-1200x900.svg%3Fw%3D2000%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
Born This Way Foundation
[ADD INITIATIVE NAME]
[DESCRIBE JOSEPH'S INVOLVEMENT]
![[DESCRIBE IMAGE]](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fvxiy7wbq%2Fproduction%2F614e21d94fdb6b6b391d8dd229b73e674cb8553a-1200x900.svg%3Fw%3D2000%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
Channel Kindness
[ADD INITIATIVE NAME]
[DESCRIBE JOSEPH'S INVOLVEMENT]
Let’s make something people remember.
Say hi Say hi Say hi Say hi