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Joseph Arujo has never been one to wait for an introduction. Since 2020, he's built a career out of following his curiosity, often with a microphone in hand. And while his career has taken him into the spotlight, he's just as committed to what he can do with it, including founding Arujo Avenues and supporting the work of Born This Way Foundation and his own nonprofit, Soulfully Foundation.
Read the full profile →STORIES
Joseph celebrates 2023 Shorty Impact Award win.
ADVOCACY
Joseph champions mental health awareness and advocacy for young people.
JOURNEY
Joseph carries his perspective beyond the classroom at the 2024 Digital Parenthood Summit in New York City.
A collection of campaigns and collaborations
Over a 12 month partnership with Clinique, Joseph created five original videos spotlighting the Clinique Moisture Surge collection. The work centered on the Moisture Surge Hydrator and later supported the launch of Moisture Surge Active Glow Serum, generating more than 9.77 million combined views.
Developed exclusively for Snapchat, the campaign brought Clinique’s latest collection to Joseph’s audience through original, platform-native content.
Joseph’s long term partnership with the Amazon Influencer Program has grown across more than 10 campaigns. From Amazon Fashion collaborations and $1,000 giveaways for his community to a creator summit in Las Vegas and a Back to School magazine feature distributed to more than 10 million people, the partnership has continually created new ways for Joseph to connect Amazon with his audience.
What began as a single collaboration has grown much larger, as a lasting relationship between Amazon and Joseph across social platforms.
Joseph partnered with Instagram and Meta AI on two campaigns rooted in fandom and creative tools. After Instagram discovered his love for Young Miko through earlier content, he was selected to promote her episode of Algo Confessions. He later developed "How to Edit IG Pics Like an Influencer," an original tutorial series showing audiences how to transform their photos using Meta AI Effects in Instagram Stories.
I believe creativity means more when it gives something back. Advocacy and kindness guide my work because what we make should help people feel seen and remind them that they matter.
2023-25 Advisory Board & Digital Marketing
Joseph attended his first Lady Gaga concert in 2011. More than a decade later, that early connection came full circle when he joined Born This Way Foundation’s Advisory Board in 2023. During his two years on the Board, he brought his experience as a creator and advocate into conversations about youth mental health, kindness, and community.
In 2025, Joseph moved from advisory service into a digital marketing internship. The new role allowed him to support the Foundation from another side of the work, combining his understanding of online communities with a commitment to making advocacy feel accessible, relevant, and human.
Visit Born This Way Foundation (opens in new tab)What began as inspiration when I was young became an opportunity to serve a community I deeply believe in.
Published Contributor & Featured Advocate
Through Channel Kindness, Joseph turned advocacy into a published body of work. Across eight articles, he moved between personal essays, practical mental health guidance, and interviews that elevated fellow young advocates. His stories documented a 21 day kindness challenge, explored confidence and academic stress, and reflected on the power young people have to create change.
Channel Kindness also featured Joseph in “Meet The Latinx Mental Health Activist Spreading Kindness.” The interview explored his journey from creator to advocate, his experience building an online community, and the personal connection that led him to Born This Way Foundation’s Advisory Board.
Visit Channel Kindness (opens in new tab)Don’t worry about what other people might think, because honestly, who cares?
Youth Mental Health Access & Community Care
Joseph founded Soulfully Foundation to move beyond talking about mental health access and begin building it. As a nonprofit organization, Soulfully creates culturally grounded programs for young people who have historically been overlooked or priced out of care.
The Foundation is developing practical paths to support at every level. The PATH Scholarship funds two to three months of therapy for young people facing financial barriers. Language Lifeline makes mental health resources available across languages, while Care Canisters and community wellness programs bring tangible support, connection, and kindness directly to the people who need it.
For Joseph, Soulfully is where creativity, advocacy, and service come together. It represents a long term commitment to building the resources, partnerships, and communities that can help young people feel seen before they ever have to ask for help.
Visit Soulfully Foundation (opens in new tab)Soulfully's vision resonates deeply with me. As a founder, I admire their ability to take a bold idea of making mental wellness more accessible and bring it to life with such passion. Their programs prove that kindness and care are not abstract values, but actions that ripple out into communities. I'm grateful to support their mission.
