9.77M+ Views
Over a 12 month partnership with Clinique, Joseph created five original videos spotlighting the Clinique Moisture Surge collection. The work centered on the Moisture Surge Hydrator and later supported the launch of Moisture Surge Active Glow Serum, generating more than 9.77 million combined views.
Developed exclusively for Snapchat, the campaign brought Clinique’s latest collection to Joseph’s audience through original, platform-native content.
5 original social videos
12 month creator partnership
Snapchat-first campaign